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Cactus Audio-Visual Production
Cactus Prod. Is an audio-visual production company that was established on January 1st, 2002, to produce leisure programs for a large audience.
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First success |
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80% of the market share; in 2003, the company purchased the rights of the quiz ‘Split Decision’ owned by «Endemol International», - the exclusively TV production team – to be subsequently known as «Akher Qarar» (Last decision), a TV quiz which has turned the Tunisian audio-visual landscape upside down. Broadcasted on Tunis 7 TV channel, for two editions between 2003 and 2005, «Akher Qarar» has enjoyed an unprecedented success and acquired more than 80% of the market share. It is the first time that a Tunisian TV channel broadcasts a quiz that offers awards amounting to 200000 dollars and a car.
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The success goes on |
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 90% of the market share In August 2005, Cactus Prod purchased, from Endemol International, the broadcasting rights of the highly popular TV quiz «Deal Or No Deal» (The quiz of boxes), being broadcasted now in over 60 countries. Becoming «Dlilek Mlak» (an angel is your guide in Arabic), the program has made an unprecedented debut, with a jackpot of 300000 dollars, to be shared between the candidate taking part in the program and a TV viewer to be selected by balloting among SMS participants. Outcome: prime-time records and about 90% of the market share. With a jackpot of 1 million dollars, for its third season in 2007, «Dlilek Mlak» is the number one program to mark the Tunisian society. In February 2007, the company has produced another program: «1 versus 100», owned by Endemol International as well. By raising questions of general culture, dealing with up-to-date issues and increasing money awards to 500000 dollars, the
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Unabated progress |
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In a bid to progress unabatedly through the purchase of new concepts, Cactus Prod. has acquired from Fremantle Media, the other giant enjoying huge reputation, the broadcasting rights of the program ‘Family Feud’ or ‘A Golden family’, being broadcasted currently by the French TV channel TF 1. ‘A Golden Family» is to be broadcasted, by the end of November 2007, in access primetime.
Cactus Prod. Has also purchased the broadcasting rights of the program ‘Cé Posta per Té’ or ‘Only the Truth Counts’ owned by Magnolia, the Italian production company holding the concept. The essence of the program is a social one whereby people invite relatives to the program and make an important declaration to them in front of the camera. The purchase of a children program, from Endemol International, is also in the pipeline. It is a «Mini Play-back Show», an entertainment program where children, aged 6 to 12, propose to imitate international song stars.
In the short term, the company intends to further diversify its projects and produce large-scale entertainment programs called «talent shows», such as the famous serial «Idol» or «The New Star » purchased from Fremantle Media.
Cactus Productions also intends to produce, among others, some sitcoms and fathom the very principle of reality TV shows, while maintaining the option of quiz programs.
Frame1:
The Company owns a studio in Utique (40km to the north capital city). It is 3500m² large and 15m high. The premises are equipped with lighting facilities, high-tech hardware and video equipment, a make-up salon, private boxes, and two large relax lounges.
Frame2:
Akher Qarar (Split Decision) in figures. The program was broadcasted over two phases: the first one extending from November 30th 2003 to July 17th, 2004 (i.e. 34 weeks), and the second from November 18th, 2004 to August 4th, 2005 (i.e. 37 weeks) 45% of the Tunisian TV viewers have decided to remain faithful to their TV channel throughout the broadcasting of their favourite program every Thursday and Sunday 5audience rate), assessed to about 4 million viewers on average, in addition to the hundreds of thousands of viewers outside the country. 3 TV viewers out of 4 would watch this program (75% of the audience share).136 programs are produced every Thursday and Sunday in prime time, with a replay in the morning of the following day at about 10H30 (134 replays).23 advertisers, among the most famous ones, have sponsored the program. They have inserted 4121 ads spots, prior and during the program broadcasting, performing, by the same token, the highest score in terms of ads memorization.
Frame 3:
Dlilek Mlak (Deal Or No Deal) in figures The program was broadcasted on over two phases: the first one extending from October 5th, 2005, (corresponding to the first day of the Holy Month of Ramadan 1426) to April 24th, 2006, (i.e. 29 weeks); and the second phase extending from September 24th, 2006 (corresponding to the first day of the Holy Month of Ramadan 1427), to January 26th, 2007 (i.e. 18 weeks) The program enjoyed a daily audience rate of 49% and an audience share of 73% All in all, 220 episodes were broadcasted with 214 replays. 40 advertisers (multinationals and Tunisian SMEs) have sponsored the program and invested in the broadcasting of 9340 ads, along with a high penetration rate. These advertisers come from varied business-sector activities such as banks, transportation companies, food products, hygiene and beauty products etc.
Company web site: www.cactus.com.tn
People to contact:
Karim MAGHREBI
Communication & Project Development
Cactus Prod
Les Berges du Lac, Tunis
Phone: +216 71 961 304 / +216 71 961 305
Fax: +216 71 860 435
e-mail: karim@cactus.com.tn
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